Trigno: a system, not a product
- Client
- Delsys
- Sector
- Wireless EMG technology
- Deliverable
- Launch film and motion system
The brief
Delsys builds the sensor technology that lets researchers, clinicians, and engineers read the electrical signal of human movement.
Trigno is their flagship platform: a modular ecosystem of receivers, sensors, chargers, and software that scales from a single research setup to full-body, high-density capture.
The challenge wasn't showing what Trigno does. It was showing what Trigno is: not a shelf of individual products, but one coherent system, with hardware and software working together in real time.
The brief that started this project described a lot of separate parts. The film needed to resist that gravity. Every hardware line, every software layer, every audience (researchers, clinicians, engineers) needed to read as facets of a single machine, not a catalogue of options.
The idea
Make the system visible.
Rather than cutting between products, we built one continuous environment, held together by two decisions.
The room's ambient light moves dynamically across the substrate and hardware, but subtly. It's a presence rather than a display. The signal itself lives somewhere else: in the motion of the substrate. The surface the products sit on isn't static set dressing, it's the channel the signal runs through, and it's what the emissive call-outs and titles rise from, appearing within or just beneath the surface, generated by the system itself.
Together, those two decisions are what give the film its character. The lighting keeps things grounded and physical. The substrate keeps something always moving beneath it. The system feels alive: solid, but adaptable, with a digital pulse running through the material itself rather than sitting on top of it as an effect.
Software, without UI. Delsys's own reference material leaned toward literal screen interfaces. We deliberately moved away from that. Trigno Discover, the API, and NeuroMap are represented as 3D abstractions: imagined forms suggesting what the software does, built in the same material and motion language as the hardware. Software UI dates within a year or two. This won't. The film stays accurate to the brand long after any screen redesign.
No UI screenshots. No countdown of features. No hardware carousel. Just one visual language, held throughout, that gets more complex exactly when the system does.
Craft notes
- Visual systemClinical white substrate, dark hardware, a single accent colour drawn from the product's own indicator light.
- LightingDynamic, subtle ambient light moving across substrate and hardware. Presence, not display.
- Signal languageCarried through substrate motion itself, surfacing as emissive call-outs and titles from within or just beneath the surface.
- Camera and motion24fps, 180° shutter, one dominant key light. Restraint over spectacle.
- Software presence3D abstractions of software behaviour, never literal UI. A deliberate choice for longevity as much as style.
- ProcessFull-length animatic and sound design before a single frame went to render.
Beyond the film
In solving for "no UI, no dated screens, no literal wireless clichés," the project also produced something durable: a logical motion system and visual language for the Trigno brand. Light behaviour, substrate motion, call-out typography and the software abstraction approach now stand as a foundation Delsys can build on for future films, cutdowns, and campaigns, rather than a one-off asset.
The outcome
The film now anchors Delsys's Trigno platform across web, social, and conference presentation.
Including as the opening piece for a talk at an immersive VR event, played to a packed audience on a full-scale screen with surround sound.
“Thanks for all the hard work and creative input to steer us towards a video that captures the complexity, flexibility, and key points of our product platform.”
“The project is beautiful and executed our needs to the letter.”